Skip to content

Decode Consumer DNA. Build Demand That Grows and Sticks.

A next-gen behaviour-based system that explains why people buy, why they shop, and how to build reliable loyalty.

Consumomics™ helps you understand what truly drives consumer behaviour. Rather than relying only on opinions or spoken intentions, it analyses emotional drivers, trust, habit formation, ease of use and value perception. It reveals the hidden reasons behind trial, repeat and long-term loyalty, and shows your team exactly how to influence behaviour. 

How it is Different

Most consumer tools describe what people say they ‘feel’, what they ‘did’ before and what they ‘believe’ they will do. Consumomics™ tells you what people ‘actually’ do and why they do it.

Surveys give you attitude. Consumomics™ gives you behaviour.
Demographic segments tell you who your buyer is. Consumomics™ reveals how their internal drivers work and how you can influence them.

This makes the model more predictive and more commercially useful.

The PECA-V Scoring System

Every behaviour is shaped by four internal drivers. These are each scored from zero to ten. Consumomics™ uses an evidence-based scoring method. Each driver is scored against real world signals, not opinion.

Firefly_Gemini Flash_Consumer looking at the price and value of the product 714900
How people judge fairness and value perception

Price

Calculated by:

• Value for money compared to category norms
• Consumer perception of fairness
• Sensitivity to promotion or switching
• Clarity of cost compared to benefit 

Firefly_Gemini Flash_Consumer holding a product and reading reviews and social listing to resonate with it 714900
How the product supports identity, pride, comfort or meaning

Emotion

Calculated by:
 
• Personal identity alignment
• Use of narrative, values and culture
• Emotional cues in reviews and social listening
• Extent to which the product feels personally meaningful
Firefly_Gemini Flash_Consumers shopping convenience; automation and remembered preference 140511
How easy, simple and smooth the experience is

Convenience

Calculated by:

• Ease of access in-store and online
• Steps involved in purchase or use
• Time and effort required from the consumer
• Extent of automation or remembered preferences

Firefly_Gemini Flash_repeated buying of a product; a man in focus and people in the background; dont show 140511
How likely the behaviour is to become a routine

Adoption

 Calculated by:

• Repeat rates over time
• Cohort retention after first trial
• Natural points in the day or week that encourage routine
• Whether the product becomes associated with a personal ritual 

Each score is benchmarked against the category so that strengths and weaknesses are visible from the very first diagnostic.

 Behaviour = (Price + Emotion + Convenience + Adoption) multiplied by Verification (aka Trust) 

This equation explains high growth stories and stalled categories far more clearly than sentiment-based research.

 

What companies actually do after scoring

Repair the trust barrier

Many companies discover that low trust is blocking all other improvements.
This leads to action around clarity, verification, packaging signals and communication.
Once trust lifts, growth accelerates.

Strengthen emotional meaning

Teams update their story, tone, visuals and values to raise the emotional driver.
This makes the product feel more personally relevant
Unlocks willingness to trial and repeat.

Remove friction

Experience mapping highlights unnecessary steps or frustrations.
Companies simplify formats, update the interface, adjust the range or change channel logic.
These changes lift the convenience score quickly.

Build repeat into a habit

This involves redesigning usage patterns so that the product fits a morning, daytime, or evening moment
Becomes a learned regular action or links to a small reward.
Habit formation lifts long term value.

Refocus targeting

Teams stop chasing broad demographic groups.
Instead, they target consumers who naturally share the strongest behavioural pattern for their product.
This lifts conversion quality and the impact of every activity.

Assess Hidden Potential

The system shows whether there is meaningful unexpressed demand.
Companies then decide where to invest, where to stretch and where to hold back.
This guides smarter investment and ensure effort is placed where real growth can be unlocked.
Success stories
shutterstock_2629295015_compressed

Reviving a Stagnant Category 

Rebuilding credibility to unlock suppressed demand

Through Consumomics™, a mature category regained life.
By strengthening trust signals and simplifying benefits, the brand turned perception around.
Emotional engagement and adoption increased, driving sustained growth.

shutterstock_1770826502_compressed

Turning Trial Into Routine

Moving from occasional purchase to daily use

Consumomics™ revealed adoption barriers hidden beneath high trial numbers.
A new daily cue and reward cycle encouraged repetition and habit formation.
Repeat doubled, creating steady, predictable growth.

shutterstock_2330728851_compressed

Making Premium Pricing Acceptable

Showing value without losing shoppers

With Consumomics™, the team uncovered that fairness, not price, was the real issue.
By reframing the value story and clarifying benefits, shoppers accepted the higher price.
The category maintained share and reinforced perceived quality.

shutterstock_2218256805_compressed

Entering a Crowded Category

Finding the buyers most likely to respond

Consumomics™ identified a high-potential shopper group with emotional and convenience triggers.
Tailored positioning and messaging focused directly on these patterns.
Trial increased, distribution expanded, and the brand secured its foothold.

shutterstock_2375806589_compressed

Improving Retail Media Targeting

Switching from demographic to behavioural targeting

Using Consumomics™, the team found which shoppers held the highest trust and adoption potential.
Retail media targeting was rebuilt around real behaviour instead of demographics.
Conversions improved, and media returns strengthened significantly.

shutterstock_2249947079_compressed

Making Better Investment Choices

Determine if growth is real or fleeting

Consumomics™ showed that emotional interest was high but routine was weak.
The investment strategy shifted toward building trust and habit formation.
Risk fell, and the 100-day improvement plan gained clarity and confidence.

Rebuilding credibility to unlock suppressed demand

Firefly_Gemini Flash_repeated buying of a product; a man in focus and people in the background; dont show 140511

Challenge

 A mature category was losing relevance and seen as low quality 

How Consumomics™ helped 

Trust scored extremely low even though emotional and convenience potential was high.

What was done 

The company rebuilt trust signals, clarified benefits and improved transparency.

Outcome

Higher trust allowed emotion and adoption to rise which restored growth.

Moving from occasional purchase to daily use

Challenge

Large numbers were trying the product but did not repeat.

How Consumomics™ helped 

Adoption scored very low.

What was done 

A simple behaviour path was introduced to create a daily cue and reward cycle.

Outcome

Repeat levels doubled and the business gained predictable month on month growth.

Showing value without losing shoppers

Challenge

Planned price increases caused switching.

How Consumomics™ helped 

Price was not the real issue. Trust and fairness were the problem.

What was done 

The company reframed the value story and made the benefit easier to understand.

Outcome

Consumers accepted the higher price and the category held share.

Finding the buyers most likely to respond

Challenge

A new brand struggled for attention among many similar products.

How Consumomics™ helped 

The analysis revealed a group of shoppers with strong emotional and convenience potential.

What was done 

Positioning and messaging were tailored to that specific behavioural pattern.

Outcome

Trial increased, retailers expanded distribution and the brand established a foothold.

Switching from demographic targeting to behavioural targeting

Challenge

Media spend created weak conversion.

How Consumomics™ helped 

The behavioural diagnostic revealed which consumers had the highest trust and adoption potential.

What was done 

Retail media audiences were rebuilt around these behavioural profiles.

Outcome

Conversion improved and campaigns delivered stronger returns.

Understanding whether a brand’s growth is stable or temporary

Challenge

An investment team needed to understand if a target’s growth would continue.

How Consumomics™ helped 

The diagnostic showed emotional interest was high but routine was absent.

What was done 

The valuation and investment plan were adjusted and the team focused on building trust and habit.

Outcome

Lower risk and a clearer hundred day improvement plan.

Business Statistics

Grow with Thrifty

219 +

Happy Customers

6500 H

Sales Calls

100 +

Team members

3000 K

Global Revenue

Most consumer tools describe what people say they ‘feel’, what they ‘did’ before and what they ‘believe’ they will do. Consumomics™ tells you what people ‘actually’ do and why they do it.

How It Is Different

Surveys give you attitude. Consumomics™ gives you behaviour.

Demographic segments tell you who your buyer is. Consumomics™ reveals how their internal drivers work and how you can influence them. 

This makes the model more predictive and more commercially useful.

 

Meet the Experts

Shapes global strategy and innovation agendas spanning food, agriculture, and nutrition to advance sustainable growth, future-ready systems, and purpose-led transformation.

 

Rich Kottmeyer
Global Practice Leader – Food, Agriculture & Nutrition | Group Chief Strategy Officer
Richard Kottmeyer

Brings decades of global Food & Nutrition expertise to drive breakthroughs in alternative proteins, precision nutrition, sustainable food systems, and circular innovation.

 

Jaideep Raje-4
Practice Head - Food & Nutrition
Jaideep Raje

See how your category behaves

Consumomics™ gives you a structured way to understand how consumers make decisions and a clear plan to influence those decisions.

Speak to the FutureBridge team to run your first behavioural diagnostics.